Cindy Chin is a registered dietitian with a Bachelor of Science Degree from Wits University and a Bachelor of Science Medical Honours Degree in Nutrition and Dietetics from the University of Cape Town. She has worked in a diverse set of roles both locally and internationally, with a combined experience of more than 20 years, starting in private clinical practice, with a focus on the dietary management of chronic diseases of lifestyle and obesity. Her current role at Woolworths entails driving strategic health and wellness initiatives in a variety of business areas, including  product development, communications and food labelling, and is passionate about incorporating evidence-based nutrition science principles into the interpretation of product trends and innovation.