Martin graduated from the University of KwaZulu-Natal in 2004 with a PhD in organic chemistry, and joined FlavourCraft a Durban based savoury flavours and seasonings business. In 2011 he joined Kerry with the acquisition of FlavourCraft and has filled a number of R&D roles within the organisation since then. In 2017 he took up a position in Business Development, focusing on dairy and beverage EUMs and was promoted to Business Development Director in 2019 with an overall responsibility for that function in SSA.