Matthew Ballenden is the founder and owner of exciting local brand, Fresh Earth Bake House, a bakery dedicated to the production of a range of premium gluten free products. Matthew’s experience and desire for creating food that is as close to nature as possible prompted him to develop products for the increasing number of wheat and gluten intolerant people, as well as those who aspire to lead a healthier lifestyle.
The Fresh Earth Bake House has the capacity to manufacture private label gluten free baked goods for commercial mainstream bakeries, retailers, restaurants and catering businesses. Currently the bakery supplies leading retail stores such as Dischem and Pick ‘n Pay across the country.
“A fresh earth is exactly what I would like to see in the future, so I named my businesses after my biggest dream. My passion lies in creating a new understanding of health and sustainability through a combination of modern world creations and the reintroduction of some forgotten principles” said Ballenden.
Apart from the day to day running of his company, Matthew run the Fresh Earth Food Store, teaches Nutritional Cooking classes and gives cooking demonstrations to schools and corporates with an emphasis on maintaining the nutritional value of the food as well as making it tasty. His objective is to increase the understanding and benefits of gluten and wheat free baked goods, which may be used to aid weight loss and are suitable for vegetarians.