Gareth Paterson

Gareth Paterson is Associate Director, Retailer Vertical for Nielsen in South Africa. In this role, he leads the Retailer Vertical team and manages Nielsen’s relationships with retailer clients. He provides strategic direction to retailers helping them drive growth for their business.

Gareth has vast experience across the retail sector, managing multiple accounts including Massmart, Clicks, Dis-chem, among others, and has gained in-depth understanding of the FMCG market and consumer behaviour as part of his roles within Nielsen.

Gareth holds a Masters in Motor Learning and Behavior from the University of Stellenbosch is currently completing a PhD in Human Behavior from Vrije University in Amsterdam.  While studying, he managed a research laboratory, and worked with the Cape Leadership College to run leadership courses for MBA students, where he found his passion for people and numbers.