The increasing global demand for protein comes at a high price: meat. Taking into account that it takes nearly seven tons of water to produce around 450 grams of beef, lab-grown meats turn out to be the bright alternative.
Not considered to be affordable in 2013, the price for the production of roughly 140 grams of artificial meat has dropped from 274.366 Euro to 9,59 Euro in 2017. Consumers progressively choose food options that meet their moral principles thus encouraging companies that already develop cultured meat, milk, eggs, and fish among others. And innovation does not stop here.
Companies also increasingly specialize in the production of algae, insect-based food, and crops consequently opening a new market of animal-based substitute products which will become the “new normal” in the near future.
One example of a startup taking advantage of these tendencies is Impossible Foods. The company creates the plant-based Impossible Burger, described by some as “the game changer in the food industry”. The burger is made with soy leghemoglobin, a protein that carries heme, mimicking the taste of actual meat.
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