Brands get creative promoting social distancing
Strict advice to maintain distance from others hasn’t been followed by everyone, with many continuing to ignore the rules set out to protect them. With the South African government announcing a national lockdown, commencing from midnight on Thursday, 26 March, it’s more important than ever to adhere to these guidelines to help flatten the curve.
The Coca-Cola company has put up a billboard in Times Square, one of the most crowded places on Earth to send a social distancing message as the coronavirus outbreak continues to spread. The billboard puts space between the letters in the brand’s normally tightly connected script logo.
On social media, Nike released a new advertising campaign to express the importance of social distancing during this time. “If you ever dreamed of playing for millions around the world, now is your chance,” the ad reads. “Play inside, play for the world.”
Meanwhile, here at home, many restaurant chains followed suit. Popular pizza chain, Debonairs Pizza has added “Stay Home” to its logo to promote the concept of social distancing on social media.
Great examples of how brands remain creative while also helping our communities stay informed throughout these trying times.