Charting Africa's 2020 taste trends
Elevate the everyday
Consumers are looking to experience traditional flavours in new ways. Under the savoury and salty categories, beef, chicken and cheese remain mainstream tastes. Flavour enhancements through spice, fermentation and heats applications such as roast, flame grill and good old South African braai are putting a new spin on favourites. Base alternatives such as quinoa, barley and root vegetables like butternut, sweet potato and beetroot are providing new textures to meals.
A toast to good health
Beverages are an exciting and experimental market. Floral/botanical flavours and infusions continue to be menu favourites. Standout flavours being moringa, ginger, rooibos, grapefruit and rose across multiple beverage categories.
There is a growing consumer desire for natural and fresh ingredients that offer additional health benefits while also meeting expectations for natural and clean label products. We’re seeing manufacturers and brands respond with premium unique, value-added product lines.
Drawing tastes from local roots and traditions have become a greater priority, in addition, consumers are seeing that African cuisine is varied and unsurprisingly similar all at the same time. South African staples such as biltong, Durban curry and chakalaka have long had mass-market appeal, and we continue to see the emergence of tastes that reflect more authentic South African food culture such as inhloko, umleqwa and the kota.
Looking further across the continent, emerging flavours include North African spice blend of harissa and chermoula and West Africa’s hotly contested jollof rice. The African culinary boom has just begun, the influence sparking an interest in food innovations worldwide, brands and private labels are tapping into this trend as well.
Understanding trends is just the beginning, customers can leverage Kerry’s expertise in food and beverage including its taste knowledge and portfolio. We look to create differentiated products with the taste’s consumers desire, that go beyond flavour.
Kerry Group is a leader in global food ingredients, bringing technology leadership and sustainable growth to the food and beverage industries. At Kerry, we are dedicated to making the world of food and beverage better for everyone. Every day, millions of people throughout the world consume foods and beverages containing Kerry’s taste and nutrition solutions. At Kerry, we are proud to provide our customers – some of the world’s best-known food, beverage and pharma brands – with the expertise, insights and know-how they need to deliver products that people enjoy and feel better about consuming.