GET TO KNOW DINO NATHANAEL FROM MYBRAAI
Meet our innovative start-up speaker pitching on the session “MEET THE STARTUPS TRANSFORMING FOOD,” Dino Nathanael from MyBraai. MyBraai started from an idea of creating an online butchery, offering braai fans the worlds best meat delivered to their doorsteps. As a country with a very strong braai tradition, they aim to serve the best quality meats to all our customers. They offer you the ability to choose your own custom braai packs, with the selection of all our A-grade meat cuts.
We had the opportunity to ask Dino a few questions on the food and beverage industry before FoodNext. See what he had to say:
FNA: What do you believe has been the key change in the F&B sector over the past five years?
DN: I believe that the e-commerce sector as well as the customers involvement in the food chain has been the key changes within the F&B sector. Customers wanting to know the exact chain as to where their food is being sourced as well as the digital transformation on which customers are moving two are the major elements changing this particular sector.
FNA: Where do you see the three key challenges driving innovation in the industry over the next five years?
DN: I see the various forms of delivery, customer personalization and the backward integration allowing for the greatest value to be passed onto the final consumer. Deliveries are progressing towards possible drone delivery, customers should always be offered a personalized service as well as the safety of the consumables which are eaten and lastly ultimate value is achieved through backward integration allowing for the control of all costs in the value chain.
FNA: The F&B sector is undergoing huge change. What are the three tips you would give for success in the coming five years.
DN: I would definitely place the largest focus on the e-commerce sector, moving online allowing for a business to have its digital environment control a large portion of service and ultimately allow for the control in producing a product of incredible quality. I can also place an importance on the health aspect of all food as customers are becoming very aware of healthier options including free and organic ranges. Granting customers value for money will always be the a key in the industry and therefore in an online space, a door is opened to a much larger market looking for value and convenience, it is therefore a well-structure business model that can then assist in the achieving success.
FNA: Which type of people do you believe would gain the most form attending your session this year?
DN: Anyone looking towards growing an online business and learning about the e-commerce sector as well as all businesses which are currently operating within the F&B sector wanting to hear how MyBraai is looking at leading and innovating the way forward.