GET TO KNOW: JUDY SENDZUL FROM INVENFINFOODS
Meet one of our speakers on speaking on the session “Investor briefing – Disrupt or be disrupted”, Judy Sendzul from InvenfinFoods.
Invenfin is a strategic venture partner with a proven track record, owned and backed by the Remgro Group. They invest off their own balance sheet and do not manage third party funds. They are therefore not constrained by a limited time horizon and stringent exit objectives.
We had the opportunity to ask Judy a few questions on the food and beverage industry before FoodnNext. See what she had to say:
FNA: What do you believe has been the key change in the F&B sector over the past five years?
JS: Consumer led change – being more informed about food, the consumer has demanded “more” from brands, products and manufacturers. In turn, more “small food” innovators have been successful in gaining traction with consumers looking for clean, real food with a transparent origin. This has put pressure on big food companies to innovate and adapt.
FNA: Where do you see the three key challenges driving innovation in the industry over the next five years?
JS: 1) Supply chain and route to market keeping pace with the changing landscape and adapting to be able to bring innovation in smaller brands to a wide reaching consumer base cost effectively.
2) Retailers focusing heavily on white label or private label products put a damper on smaller, more innovative brands to have the space to establish themselves in competitive categories.
3) The rapid rise of on line shopping in certain categories forces innovators to position their products to be more accessible to a “dark store” environment and to make sure that their social media conversations are effective. The skills to do this effectively are not always part of the initial plan and are a difficult “retrofit”
FNA: The F&B sector is undergoing huge change. What are the three tips you would give for success in the coming five years.
JS: 1) Be passionate about your product and your brand. Make sure that you have the best quality with full traceability so that you can tell an authentic story around your brand.
2) Be authentic and disruptive in a busy category and you will succeed
3) Find your tribe = consumers that are your target audience who fall in love with your product and share their experience on social
FNA: Which type of people do you believe would gain the most form attending your session this year?
JS: Any passionate entrepreneurs who want to learn more about succeeding with a tried and tested product in the global landscape of F&B sector