Tomorrow’s Food, Today: 3 Opportunities for Disruption of the Food System
These problems, further complicated by the political and social climate surrounding the food production system, have not gone unnoticed.
Entrepreneurs and venture capitalists have realized that an opportunity to change the way we produce, transport, process, and consume food exists. According to The New York Times, venture funding to food tech startups is higher than ever before, to the tune of $350 million in the last year.
But food tech startups, especially at the consumer level, have yet to prove themselves profitable or permeating, despite the dire need for innovation in our food system and despite the gargantuan market potential for entrepreneurs (everyone eats, after all). There are several reasons that investment in food technology is currently going to waste.
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