Founder & CEO
Since I can remember, my entrepreneurial journey has been led by my personal business philosophy: ‘Start, Go Big’. I was not afraid to jump in headfirst and try to succeed, as a strong work ethic and an entrepreneurial spirit have always been in my blood. My early fascination for technology and the emerging digital space in South Africa lead me to become the founder of a number of online marketing and e-commerce ventures. In addition to my digital projects, I co-own Salushi, a restaurant that has grown to become one of Cape Town’s favourite sushi destinations.
After my involvement in a diverse mix of industries, I can confidently say that thinking big is the key to any successful start-up. For me, ‘going big’ has resulted in living my vision to disrupt the traditional courier service by launching the on-demand delivery brand, Picup. We are on track to break boundaries and lead the way in the on-demand delivery space.