Founder & Creative Director
Pesto Princess Foods
I was convinced that I would be a professional musician, and music educator until my dying day.
That was until I discovered business.
Coming from the creative space, I see business as art, played out on a vast canvas, with people adding the infinite variety of colour and texture. Sounds rather grand I know, when most of the time we’re destalking basil, comforting staff whose shacks have burned down, and getting better quotes for vehicle repairs. More importantly, I feel that like a work of art, business has a soul. The kind of business I’m interested in creating is one which I call SoulBusiness. People come first in conscious business. The earth is considered and respected in all decisions, as we look over our shoulders at what we are leaving behind.
I have never been more challenged, or more fulfilled.